travel trade toolkit

Campagnebeelden Merk Fryslân. Niet kaal gebruiken i.v.m. kans op gebruik anderen.
© Tryntsje Nauta & Heleen Haijtema

2021: Ode to the landscape

The happiest people in the Netherlands live in the province of water, landscape and culture. The Frisians were already celebrating it in 2018 as the European Capital of Culture. In 2021, they’ll put the spotlight on their beautiful natural surroundings with Ode to the Landscape, the national theme year of NBTC Holland Marketing. Quite rightly so, according to Lonely Planet, who have listed the province in the Top 3 Best of Europe.

A travel warning has been issued for the Netherlands by several countries and warns against unnecessary travel. This may affect your group trip, guests, bookings and return trip. Please check with your local authorities.

Visit Friesland: Pause, rewind and breathe - English

Why Friesland in 2021?

In 2021, Friesland will be under the motto of the national theme year "Ode to the Landscape". Throughout the year, Friesland offers many activities, events and places related to the topic landscape.